How to Master Your Sensory Skills with Essential Science
The Neat Newsletter
Mastering Sensory Skills, Now More Than Ever, Depends on Science
Mastering sensory skills is easier with The NEAT Newsletter. It covers learning the science of spirits as well as evaluation skills. Evaluation is not opinion. Science presents answers, reasons, and cause and effect relationships when well understood. Developing and using a standardized approach ensures accuracy and repeatability, placing all your evaluations on the same baseline of similarity. Mastering sensory skills helps you apply these principles consistently.
The NEAT Newsletter features are designed to familiarize spirits lovers with a scientific approach to evaluating and enjoying spirits. By adopting a repeatable tasting regimen, the drinker and evaluator improve aroma and flavor recognition.
As a result, desirable and least desirable spirit characteristics become more identifiable. Personal quality standards, likes, and dislikes will guide the hunt for the best. Mastering sensory skills requires hard work, repetitive practice, and diligence, including learning the involved science.
- New Concept: Diffusing Ethanol to Improve Test Results
- The Finer Points of Becoming a Better Spirits Evaluator
- NEAT Science: Your Nose Knows Better than You Do
- Tasting Observations are Important to Revealing Hidden Consumer Psychology
- Bias Works to Corrupt Results and Destroy Quality Assessment
- Rating Accuracy is the Most Important Objective
- The Love of Ethanol Drives Sales of Cask-strength Spirits
- Flavor Intensity is the By-product of Great Design
- Raise Your Spirits with a Better Glass – NEAT is the Best Spirits Glass
- Unexpected New Changes are Welcomed to the Spirits Industry
- Your Preferences are More Important than Marketing Claims
- Barrel Age and ABV Does Not Indicate Better Quality
- Cynical Tasters Will Never Admit to Poor Sensory Perception
- Popular Glassware is the Taster’s Worst Enemy
- Secrets of the Stem, Silent, Ingenious Glassware Innovator
- The Amazing, Diverse Personalities of the Spirits Drinker
- How to Become a Better, Serious Evaluator
- The Truth About Sea Salt Aromas in Whisky
We publish the NEAT Newsletter to clarify tasting and evaluation issues and dispel myths and false impressions, and aid in mastering sensory skills. As well, we use the NEAT Newsletter to inform you of new science in the spirits industry. Correspondingly, our goal is to empower the drinker, judge, connoisseur, and collector with the ability to make clear cut decisions and step away from reliance on marketing and others’ opinions to make purchasing and evaluation decisions.
In short, mastering sensory skills and learning the related science is important to taking back your decision-making process from emotional marketing and making decisions based on what you like, not the emotional fantasies of “slick” ads. Science journal papers also aid in learning and understanding.
